The pillars of winning ideas
When is an idea actually innovative? When does it really make a difference? How does a company that wants to promote change become a game changer? Every day, small and micro companies come out of nowhere to pave their way in the world of big business, bringing radical change to a market niche or even large-scale change from one day to the next - or at least that’s how it looks to those on the outside. So what distinguishes these ideas from the thousands of other ideas conceived around the globe which don't manage to take off?
The four magic words are: innovation, utility, feasibility and scalability. These concepts must guide any company that wants to drive change.