Adopting this type of strategy implies a willingness to change your mental approach, breaking out of the traditional confines of our sector to explore new territories, giving an innovative and strategic edge to something that already exists and bowing out of the battle. This is potentially the greatest capacity an entrepreneur can have today.
Jacopo Perfetti is a Fellow Professor at SDA Bocconi in Innovation and author of essays on the topic of entrepreneurship and innovation in business. Together with other experts in the business, impact and business plan fields, he discusses this and other topics, including those mentioned in this article, at the digital hub GoBeyond Academy.
This is a completely free training course developed with Feltrinelli Education designed to grow business skills and encourage the development of successful sustainable ideas with a social vocation.