Open innovation: default to open
‘Innovation comes from anywhere’ is the first rule of the technological giant Google which whole-heartedly embraces the open innovation strategy.
Open innovation is an innovation model conceived by the US economist and author Henry Chesbrough, characterised by the opening of companies to the external environment to create more value and be more competitive on the market. This is a new cultural approach as well as a strategic decision. A company decides not to solely deploy in-house resources and ideas but to look for expertise, solutions and options externally, which may be start-ups, universities, research centres and professionals such as programmers and inventors.