
1
have an idea
and know how
to tell it
and know how
to tell it

2
develop it
from a market
perspective
from a market
perspective

3
mega-trends
for a sustainable
future
for a sustainable
future

4
translate it
into a value
proposition
into a value
proposition

5
identify
your target
your target

6
be an
entrepreneur
entrepreneur

7
come up with
a sustainable
business plan
a sustainable
business plan

8
impact
marketing
marketing

9
stakeholder
engagement
engagement

10
impact
assessment
assessment

11
communication
and empathy
and empathy