Hackathon: a marathon of ideas
The need to revisit safety measures to counter the public health emergency triggered a shift of resources and activities from the physical to the digital, and this transition has significantly affected those companies that have always focused on the physical element. Despite this, the capacity to reinvent oneself and reinterpret the surrounding environment has led to important and high impact projects. Hackathons are a prime example as they are characterised by aggregation, participation and direct engagement with other persons.