Covid-19 has fast-tracked digital interaction
2020 commenced with an event that has profoundly changed our life both unexpectedly and suddenly: the ongoing pandemic caused by the outbreak of the Coronavirus has had dramatic consequences affecting the public healthcare sectors, the economy and the movement of people for both work and leisure. Distances, which seemed to have been overcome thanks to the speed of modern-day travel, have again become a sometimes unsurmountable issue unless we turn to the technological means at our disposal.
In our Covid-19 “new normal”, children are even being read their bedtime stories by their grandparents via videoconference, a new twist on traditional storytelling.
Taking this as our cue and wanting to learn from the good to come out of such a dramatic situation, one of the direct consequences of Covid-19 is the ongoing acceleration of technological change: processes that would once have taken considerable time to complete are now developed in just a few weeks, large swathes of the population who had never made purchases online now do so with ease and companies that had never seen the possibility of using the internet as a sales outlet have experimented its potential, while meeting and e-learning platforms have been harnessed as work tools, as well as promoters of personal growth and interaction that we all use daily to different degrees.