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When real estate becomes social


by Federico Rastelli, Mamacrowd

When real estate becomes social

Mamacrowd was moved by the lockdown to set up MAMACROWD CHIAMA ITALIA, an initiative to identify projects that can create value for our new normal and promote them on its platform.

Its decision to enter the real estate crowdfunding sector had been taken earlier but it selects the projects for this new initiative considering how they can help with post-Covid-19 daily life, as well as considering their intrinsic and economic value.

We selected G311 – Green Livingas the first project to be hosted on our platform for the real estate crowdfunding sector.

Why is G311 innovative?

The G311-Green Living real estate development project is innovative for three reasons:

-Its green areas

-Added value services

- Sustainability

Its green areas

As the name suggests, the G311 – Green Living project that prioritises green areas as one of its winning features. Located in the Gallaratese area of Milan, just steps from MIND and the Bonola metro stop within the "Forest Garden" park, it is like being in the open countryside in a city. All areas allow social distancing and each apartment has its own balcony or veranda. These are real homes rather than the dormitories we lived in pre-Covid.

Added value services

A proper residence that meets all your needs: it has a lounge with reading areas and Wi-Fi work stations that can become a self-catering restaurant thanks to the fully equipped kitchen. In addition to recreation areas (chess and table tennis), it also features a gym, laundry and car sharing services. All of these can be booked via an app and are fully compliant with current regulations.


The project is geared towards sustainability and energy saving through district heating systems for sanitary water, controlled ventilation systems for heat recovery and photovoltaic system for electricity generation.

Another of its innovative features is its impact on society:  it is the product of urban redevelopment, where real estate component meets community needs.

This project in its little green oasis represents an innovative way of living your home as well as contributing to the redevelopment of high-potential areas that represent the future and evolution of large cities.