Data loss can take place at any time and at any level. It may be caused by internal or external factors, a manual delete or a power outage of a physical server that switches off the machine, all of which can cause serious damage. This may be because the customer's data hasn't yet been synced with the other devices (e.g., purchase orders), documents being prepared for a call for tenders may not have been saved. Evaluation of a best-in-class backup solution is not an option but should be a "given", especially when the company is a young, start-up operation. And a cloud backup is the solution: data backed up from anywhere, safely.